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Omnichannel Marketing Calculator for Online, Offline, and CLV Strategies

Calculate, review, and refine marketing strategies and budgets, taking into account all channels and effects.
From initial assumptions to CLV: create interactive, presentation-ready marketing scenarios.

Work Through Your Strategy - for Better Budget Decisions.

The easier it is to scale the implementation, the more critical a pre-validated strategy is to success.

Calculate Your Strategy Now


No sign-up   No email   Start instantly

🔒 Data security by design - your data stays on your device.

Joint Plan-Actual Reconciliation:
This software also provides a mathematical foundation to ensure that planned and actual figures
can be seamlessly reconciled between companies and agencies on exactly the same logical basis.

Basic Data

Investment


Market Factors

Combined Market Factor
1.00
Impact on Customers
±0%
Ø Seasonality
100%
Strategy Period & Global Growth

Channel Management

Results for Full Duration - Parameters Included

Net Profit per Channel

Monthly Distribution – Customers per Month · green = Season >100% · red = Season <100% · blue = neutral

Revenue
£0.00
Investment
£0.00
Gross Profit
£0.00
Net Profit
£0.00
ROI (%)
0%
Total
CLV Value
£0.00
Ø Impressions
Contacts
0
Ø Leads
Prospects
0
Ø Total
Customers
0
Ø Cost
per Customer
£0.00
Ø Order
Value
£0.00


Break-Even Analysis

At what point will the cumulative gross revenue cover all costs associated with the strategy? Based on the current settings.

Break-Even
Customers
–
Break-Even
Month (approx.)
–
Ø Customers
per Month
–
Total Strategy
Costs
–
Gross Profit
per Customer
–
Status After
Duration
–

Cumulative Costs vs. Gross Profit

Goal Back-Calculation

How much investment is required for an alternative Customer goal? Based on stored conversion rates and channel costs.

Goal Achievement
with Current Budget
–
Required
Total Investment
–
Additional
Budget Needed
–
Scale
Factor
–
Cost per
Customer (Target)
–
Required
Budget p.M.*
–

* Monthly budget = scaled channel costs + ongoing management costs. Initial investment (one-time) is included in the total investment but not in the monthly figure.

Test Budget Shift (Simulation)
Customer Lifetime Value (CLV)

%
CLV Forecast over the Duration



Save & Load Strategy Plans
Select a plan from the list or save the current one.

Backup = save the strategy  ·  Export = share results
The export generates a local JSON file for download, e.g., for Zapier—further processing is up to you.
You can find a sample file for the CRM data import here - View CRM Import Sample File - Before importing, you must create the new channels in the tool.
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Tap Installation button on iOS then "Add to your screen"