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Marketing Mix Modelling & Omnichannel Calculator
All channels, all effects, one strategy.
Hypothesis. Calculation. Decision.
MMM platforms analyze what happened. Here, you calculate ahead: what your assumptions mean before the budget is allocated.
Full View: Your tool: enter your name, logo, header photo, and headline and calculate in full-screen mode under your own brand. In client meetings, video calls, or PDFs.
Save inputs
Basic Data
Investment
Market Factors
Combined Market Factor
1.00
Impact on Customers
±0%
Ø Seasonality
100%
Strategy Period & Global Growth
Channel Management
Results for Full Duration - Parameters Included
Net Profit per Channel
Monthly Distribution – Customers per Month · green = Season >100% · red = Season <100% · blue = neutral
Revenue
£0.00
Investment
£0.00
Gross Profit
£0.00
Net Profit
£0.00
ROI (%)
0%
Total
CLV Value
CLV Value
£0.00
Ø Impressions
Contacts
Contacts
0
Ø Leads
Prospects
Prospects
0
Ø Total
Customers
Customers
0
Ø Cost
per Customer
per Customer
£0.00
Ø Order
Value
Value
£0.00
Save & Load Strategy Plans
Select a plan from the list or save the current one.
Break-Even Analysis
At what point will the cumulative gross revenue cover all costs associated with the strategy? Based on the current settings.
Break-Even
Customers
Customers
–
Break-Even
Month (approx.)
Month (approx.)
–
Ø Customers
per Month
per Month
–
Total Strategy
Costs
Costs
–
Gross Profit
per Customer
per Customer
–
Status After
Duration
Duration
–
Cumulative Costs vs. Gross Profit
Goal Back-Calculation
How much investment is required for an alternative Customer goal? Based on stored conversion rates and channel costs.
Goal Achievement
with Current Budget
with Current Budget
–
Required
Total Investment
Total Investment
–
Additional
Budget Needed
Budget Needed
–
Scale
Factor
Factor
–
Cost per
Customer (Target)
Customer (Target)
–
Required
Budget p.M.*
Budget p.M.*
–
* Monthly budget = scaled channel costs + ongoing management costs. Initial investment (one-time) is included in the total investment but not in the monthly figure.
Test Budget Shift (Simulation)
Customer Lifetime Value (CLV)
CLV Forecast over the Duration
Backup = save the tool · Export = share results · CRM Import = bring in client data
Your data is never sent directly to external services. The export creates a local JSON file — how it is processed is entirely up to you.
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